If-So – WordPress Plugin

If-So is a WordPress dynamic content plugin designed to personalize website content based on user behavior, profile data, and predefined conditions. It allows site owners to display or replace content dynamically without requiring coding skills.

The plugin operates through a system of conditional triggers that evaluate user attributes when a page loads and display the most relevant content version. Administrators can tailor messages, images, calls to action, or entire sections of a page according to factors such as location, device type, referral source, or browsing activity.

If-So integrates with popular page builders, including Elementor and Gutenberg, enabling users to apply conditional logic directly within page elements. It also supports dynamic keyword insertion and content scheduling, which helps deliver time-sensitive or campaign-specific messaging.

The plugin maintains compatibility with caching systems and standard WordPress environments, ensuring stable performance while delivering personalized experiences. It provides a structured method for implementing content personalization strategies that improve engagement and usability without altering core site functionality.

Key Features

• Dynamic content display based on user conditions and behavior
• Conditional triggers for location, device, referral source, and more
• Integration with Elementor and Gutenberg for conditional elements
• Dynamic Keyword Insertion (DKI) using shortcodes
• Content scheduling by date, time, or recurring rules
• Geolocation targeting for country or city-based personalization
• User role and login-based content control
• UTM parameter tracking for campaign-specific content
• Compatibility with caching plugins and page builders
• Support for CSV-based bulk dynamic content management

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