WooCommerce – MSRP Pricing

WooCommerce – MSRP Pricing allows store owners to display the Manufacturer’s Suggested Retail Price (MSRP) alongside the actual selling price. It introduces an additional pricing field within WooCommerce products, enabling businesses to show the recommended retail value provided by manufacturers. As a result, customers can easily compare the suggested price with the store’s price.

The plugin adds an MSRP field to the product data section. Store owners can enter a recommended price for each product or variation. This value appears on product and shop pages, typically with a visual distinction such as a strikethrough. Consequently, it highlights the difference between the MSRP and the current selling price.

In addition, the extension provides flexible display options. Merchants can choose where and how the MSRP appears, including above or below the product price. They can also control whether the MSRP shows only when it differs from the sale price. Therefore, pricing information remains relevant and avoids redundancy.

Moreover, the plugin can display calculated savings. Customers can see the difference between the MSRP and the actual price, either as a fixed amount or percentage. This improves pricing transparency and helps communicate value more clearly.

Furthermore, the system supports variable products. Each variation can have its own MSRP, which ensures accurate pricing representation across different product options. Overall, the plugin provides a structured method for presenting comparative pricing in WooCommerce.

Key Features

• Add MSRP (Manufacturer Suggested Retail Price) to products
• Display MSRP alongside actual selling price
• Highlight savings between MSRP and store price
• Support simple and variable products with individual MSRP values
• Flexible placement of MSRP on product and shop pages
• Show MSRP conditionally based on pricing differences
• Customize labels such as MSRP or RRP
• Improve pricing transparency and customer trust
• Visual formatting options including strikethrough display
• Integrates directly with WooCommerce product pricing system

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