WooCommerce – Role Based Pricing

WooCommerce – Role Based Pricing extends the pricing system of WooCommerce by allowing store owners to assign different prices to customers based on their user roles. As a result, it enables flexible pricing strategies tailored to wholesalers, retailers, VIP members, or regular customers.

The plugin allows administrators to define pricing rules at both product and category levels. For example, store owners can apply fixed prices, percentage discounts, or price increases depending on the assigned user role. In addition, customers automatically see the correct price when they log in, which ensures a personalized shopping experience.

Moreover, the extension supports bulk pricing rules and dynamic adjustments. Consequently, store owners can manage pricing efficiently across large product catalogs without editing each item individually. It also enables setting minimum and maximum order quantities, which helps control purchasing behavior.

Furthermore, the plugin allows hiding prices or restricting purchase options for specific roles or guest users. Therefore, it supports B2B workflows, membership-based pricing models, and wholesale environments while maintaining compatibility with WooCommerce themes and systems.

Key Features

• Assigns different prices based on user roles or individual customers
• Supports fixed pricing, percentage discounts, and price increases
• Applies pricing rules at product or category level
• Displays personalized prices automatically for logged-in users
• Enables bulk pricing rules for multiple products or categories
• Allows setting minimum and maximum order quantity limits
• Supports role-based pricing for simple and variable products
• Provides options to hide prices or disable add-to-cart for specific roles
• Helps manage wholesale, B2B, and membership pricing structures
• Improves pricing flexibility and control within WooCommerce stores

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